1*INTI International University, Nilai, Seremban, Malaysia (Corresponding Author)
2Lecturer in Marketing, Danford Higher Education, Melbourne, Australia
3Professor (Management), Head - International Program Office, Nodal Officer-NEP 2020, HOD - School of Management, D Y Patil University, Pune, Ambi
In the contemporary digital economy, the strategic alignment between information technology (IT) and business value has become a critical determinant of organizational success. This study examines how IT contributes to business performance by analyzing key dimensions, including IT value proposition, IT strategy, business metrics, and IT-business relationship management. The research highlights the evolving role of IT from a traditional support function to a strategic enabler that drives innovation, operational efficiency, and competitive advantage. Using Ninja Van as a case study, the paper explores how a technology-driven logistics firm leverages automation, cloud infrastructure, and data analytics to optimize operations and enhance service delivery. The findings demonstrate that effective IT-business alignment enables organizations to improve decision-making, achieve scalability, and respond dynamically to market demands. Additionally, the study emphasizes the importance of performance measurement frameworks and well-defined metrics in evaluating IT contributions to business outcomes. Strong communication and collaboration between IT and business units are also identified as essential factors in ensuring successful implementation and value realization. Furthermore, the paper discusses future directions, including the adoption of emerging technologies such as artificial intelligence and big data to sustain competitive advantage. Overall, the study provides practical insights into how organizations can integrate IT strategies with business objectives to achieve sustainable growth and long-term success.
Keywords: Information Technology, Business Value, IT Strategy, Business Performance, IT–Business Alignment, Economic Growth
How to cite this article: Wen YC, Teck TS, Fernandez RT, Liau CH, Sonar P. Strategic Alignment of Information Technology and Business Value: A Case Study of Ninja Van. Int J Drug Deliv Technol. 2026;16(11s): 287. DOI: 10.25258/ijddt.16.11s.27
Source of support: Nil.
Conflict of interest: Nil