1*Research Scholar, Jagran Lakecity University, Faculty of Law, Bhopal. Email: ongmulabhu@gmail.com (Corresponding Author)
2Dean, Faculty of Law, Jagran Lakecity University, Bhopal
The rapid proliferation of Over-the-Top (OTT) streaming platforms such as Netflix, Amazon Prime Video, Disney+ Hotstar, HBO Max, and others has fundamentally transformed the global media consumption landscape. Unlike traditional broadcast television, these platforms operate with fewer content restrictions, enabling creators to explore complex, adult-oriented themes, including substance abuse, drug culture, and addiction, with unprecedented candor. While such portrayals can serve legitimate artistic and educational purposes, mounting evidence suggests a troubling correlation between frequent exposure to drug-glamorizing content and shifting attitudes toward substance use among adolescents and young adults. This paper critically examines the intersection between drug portrayal on OTT platforms, its psychological and sociological impact on youth in India, and the adequacy of current regulatory responses. It argues for a nuanced regulatory approach that incorporates stricter content guidelines, accountability mechanisms, and media literacy initiatives, while preserving artistic expression.
Keywords: N/A
How to cite this article: Bhutia O, Rastogi S. Portrayal of Drugs in OTT Movies: Assessing Impact on Youth and the Regulatory Framework in India. Int J Drug Deliv Technol. 2026;16(11s): 352. DOI: 10.25258/ijddt.16.11s.33
Source of support: Nil.
Conflict of interest: Nil