1Research Scholar, JSS Centre for Management Studies, JSS Science and Technology University, Mysore, Karnataka - 570006. Email: malleshparamesh@gmail.com, malleshpchantty@gmail.com. https://orcid.org/0009-0001-5269-8135
2Professor, JSS Centre for Management Studies, JSS Science and Technology University, Mysore - 570006. Email: anupamasundar@jssstuniv.in. https://orcid.org/0000-0002-1597-5279
3Associate Professor, Department of Management Studies, JSS Academy of Technical Education, Uttarahalli-Kengeri Main Road, Srinivasapura, Bengaluru, Karnataka 560060. ORCID ID: https://orcid.org/0009-0006-4903-7797. E-mail ID: pradeep.mudugur@gmail.com
Background: The study examines the role of personalized insurance services in enhancing customer experience among users of online insurance platforms in Karnataka. It specifically analyses the influence of data driven personalization, customer experience cosier policy features and customer trust in shaping overall service perception.
Findings: The findings reveal that data-driven personalization significantly improves customer experience and positively influences customer policy features, highlighting the importance of personalized digital services in the insurance sector. The results emphasize that advanced personalization strategies can strengthen customer engagement and satisfaction in online insurance services.
Conclusion: Overall the study contributes to understand digital personalisation can improve customer experience in the modern insurance environment.
Key words : Personalization, Customer experience, Engagement and Digital personalization
How to cite this article: Mallesh P, Sundar DA, Pradeep MP. Personalized Insurance Services in Enhancing Customer Experience: A Descriptive Analysis on Customised Insurance Products. Int J Drug Deliv Technol. 2026;16(13s): 251-258. DOI: 10.25258/ijddt.16.13s.27
Source of support: Nil.
Conflict of interest: None