1*Research Scholar, Department of Commerce, Karpagam Academy of Higher Education, Coimbatore. Email: layyinapp@gmail.com. ORCID: 0009-0005-6076-4146
2Professor & Research Guide, Department of Commerce, Karpagam Academy of Higher Education, Coimbatore. Email: vasuhi.vcas@gmail.com. ORCID: 0009-0003-0992-6184
Balancing work and family responsibilities remains a significant challenge for women entrepreneurs in Kerala, India. This study examines the impact of digital solutions on enhancing work-life balance and fostering business growth among 358 women entrepreneurs in the region. Utilizing a combination of the Friedman Test, Pearson Correlation, Multiple Regression, and Mediation Analysis, the research evaluates the effectiveness of various digital tools, examines the relationship between digital literacy and business growth, predicts work-life balance based on digital usage, professional networks, and financial capital, and investigates the mediating role of digital solution usage between professional networks and business growth. The Friedman Test revealed a significant difference in the effectiveness of digital solutions on work-life balance (χ²(2) = 10.32, p = 0.006), with online training being the most effective (Mean Rank = 3.70). Pearson correlation analysis revealed a moderate positive correlation between digital literacy and business growth (r = 0.42, p < 0.001). Multiple Regression Analysis indicated that digital solution usage (β = 0.30, p < 0.001), access to professional networks (β = 0.22, p < 0.001), and financial capital (β = 0.12, p = 0.013) significantly predict work-life balance, explaining 34% of the variance (R² = 0.34). Mediation Analysis demonstrated that digital solution usage fully mediates the relationship between access to professional networks and business growth (indirect effect = 0.20, 95% CI [0.12, 0.28]). These findings highlight the crucial role of digital tools in promoting work-life balance and driving business success, indicating that digital literacy and solution adoption are essential for the economic empowerment of women entrepreneurs in Kerala.
Keywords: Work-life balance, digital solutions, women entrepreneurs, Kerala, digital literacy, business growth, mediation analysis.
How to cite this article: Layyina P, Vasuhi M. Balancing Work-Life Challenges With Digital Solutions For Women Entrepreneurs In Kerala. Int J Drug Deliv Technol. 2026;16(15s): 283-293. DOI: 10.25258/ijddt.16.15s.36
Source of support: Nil.
Conflict of interest: None