International Journal of Drug Delivery Technology
Volume 16, Issue 3s

Effectiveness Of Gamification On Competitive Spirit- A Review

T. Krishnaveni1, Dr. V. Shanthi2

1Research Scholar, Department of Commerce, Vels Institute of Science, Technology and Advanced Studies (VISTAS), Pallavaram, Chennai, Tamil Nadu, India-600117.
2Assistant Professor, Department of Commerce, Vels Institute of Science, Technology and Advanced Studies (VISTAS), Pallavaram, Chennai, Tamil Nadu, India-600117.

ABSTRACT

Gamification is highly effective at fostering a competitive spirit, acting as a powerful motivator in both educational and corporate settings by leveraging game mechanics like leaderboards, badges, and points. Finally, it concludes that effective gamification balances competition with collaboration, creating a "coopetition" environment where teams compete, but also cooperate to achieve shared goals. Gamification Marketing attracts people to engage with the same concern and it leads to long term relationship with the customers.

Keywords: Gamification Marketing, Competitive Spirit, Consumer Engagement, Impulse buying behavior.

How to cite this article: Krishnaveni T, Shanthi V, Effectiveness Of Gamification On Competitive Spirit- A Review. Int J Drug Deliv Technol. 2026;16(3s): 148-150; DOI: 10.25258/ijddt.16.3s.20