Assessing Consumer Awareness and Protection in Online Shopping Platforms: Evidence from Chennai City

Abdul Subhan D ^1*, Dr. S. Vennila Fathima Rani ²

^1*Research Scholar, Department of Commerce, Vels Institute of Science, Technology and Advanced Studies (VISTAS), Pallavaram, Chennai, Tamil Nadu, India-600117
²Professor and Research Supervisor, Department of Commerce, Vels Institute of Science, Technology and Advanced Studies (VISTAS), Pallavaram, Chennai, Tamil Nadu, India-600117

Author information

^1*Email: abdulsubhandml@gmail.com
²Email: vennilafathimarani@gmail.com

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ABSTRACT

The rapid rise of online shopping in India has altered consumer buying behavior by providing experience, competitive pricing, and product variety. Concern has arisen concerning consumer protection in this digital revolution: consumer data privacy, fraudulent transactions, delay in delivery, fake goods, and the absence of remedies against redress. The present study attempts to analyze the efficacy of the consumer protection measures for e-commerce transactions in Chennai with reference to awareness, grievance management, trust origin, and satisfaction level of online consumers.

The data were collected from 200 respondents through a structured questionnaire. Reliability analysis, correlation, and regressions were used as statistical tools. The findings revealed that consumer awareness, platform accountability, and the grievance redressal system have a significant impact on consumer protection and consumer trust. The study concludes with policy implications for strengthening digital consumer rights and ensuring fair trade practices in e-commerce platforms.

Keywords: Consumer Protection, E-Commerce, Online Transactions, Consumer Rights, Digital Trust, Chennai City.

How to cite this article: Subhan AD, Rani SVF., Assessing Consumer Awareness and Protection in Online Shopping Platforms: Evidence from Chennai City. Int J Drug Deliv Technol. 2026;16(3s): 282-285; DOI: 10.25258/ijddt.16.3s.37