This paper examines the impact of social media strategies on driving higher education enrollment and experiences, including relevant trends and challenges. Results indicate that engagement-based content (likes, comments, and shares) has a 58% lift in correlation with enrollment results versus follower growth, emphasizing the importance of interactive content formats, such as live Q&As and student takeovers. Limited resources (4.32/5) are the top barrier to success, with dedicated teams seeing a 2x increase in engagement through their efforts. Department-specific content shifts underscore the power of custom approaches, while 40% changes in monthly reach due to algorithm volatility are offset by a mix of formats (Reels, carousels). The paper ends with practical suggestions for increasing the ROI of social media through strategic investments, flexible content adjustments, and data-driven engagement strategies.
Keywords: Social media strategy, higher education marketing, engagement metrics, enrollment conversion, resource allocation, algorithm adaptation, content diversification, institutional branding, student recruitment, digital outreach
How to cite this article: Muhsina T, Mohanampal D, The Role Of Social Media Marketing In Higher Education: Strategies And Key Challenges. Int J Drug Deliv Technol. 2026;16(4s): 971-973; DOI: 10.25258/ijddt.16.4s.114
Source of support: Nil
Conflict of interest: None