International Journal of Drug Delivery Technology
Volume 16, Issue 4s

Neuromarketing Approaches to Shaping Healthy Consumer Choices: An Integrative Analysis of Methods, Efficacy, and Ethical Considerations

Raiyan Haider1, Dr. Tosendra Dwivedi2, Ms Anagha Gauri Girish3, Nidhi Verma4, Dr. Babhuti Kashyap5, Vinay Shankar Dubey6

1University of Central Lancashire, Preston
Orcid Id: 0009-0002-1153-9987
2Professor of Psychology, Alliance University, Bangaluru
Orcid Id: 0000-0002-5766-0363
3Research Scholar, Alliance University, Bangaluru
Orcid Id: 0009-0009-7926-3869
4Professor in Psychology, Amity Institute of Behavioural & Allied Sciences, Amity University Haryana
Orcid Id: 0000-0003-1463-5499
5Associate Professor Psychology, Faculty of Arts and Humanities, Kalinga University, Raipur
Orcid Id: 0000-0002-3539-1676
6Research Scholar, Nehru Gram Bharti University Prayagraj, Uttar Pradesh
Orcid Id: 0000-0002-4769-288X

ABSTRACT

This paper explores the integrative application of neuromarketing techniques to promote healthier consumer choices by examining various neuroscientific methods, their efficacy, and the ethical challenges they pose. It highlights how advancements in neuroimaging and AI-driven tools enhance understanding of subconscious decision-making processes, enabling more effective and targeted interventions. The study also critically assesses ethical considerations, emphasizing the need for responsible practices that respect consumer autonomy and societal well-being. Ultimately, it advocates for ethically grounded neuromarketing strategies to foster sustainable, health-oriented consumer behavior in the evolving marketplace.

Keywords: neuromarketing; healthy consumer choices; neuroimaging; AI-driven marketing; ethical considerations; consumer behavior

How to cite this article: Haider R, Dwivedi T, Girish AG, Verma N, Kashyap B, Dubey VS, Neuromarketing Approaches to Shaping Healthy Consumer Choices: An Integrative Analysis of Methods, Efficacy, and Ethical Considerations. Int J Drug Deliv Technol. 2026;16(4s): 512-524; DOI: 10.25258/ijddt.16.4s.62

Source of support: Nil

Conflict of interest: None