This research aims to examine the impact of strategic learning on enhancing the effectiveness of internal marketing within companies. It seeks to understand how the acquisition, sharing, and application of knowledge can contribute to strengthening the internal environment of the organization. Strategic learning refers to the process adopted by management to develop future capabilities through continuous learning, environmental analysis, and leveraging past experiences to make more efficient and flexible decisions.
Internal marketing encompasses all activities aimed at improving employee satisfaction, fostering internal engagement, and creating a positive work environment, which ultimately leads to higher levels of commitment and organizational loyalty. The significance of linking these two concepts lies in the fact that strategic learning can enhance employees' skills, improve internal communication systems, and increase the effectiveness of incentive programs—all of which directly support the success of internal marketing.
This study employs a descriptive-analytical approach through a review of recent literature and previous studies, aiming to construct a theoretical framework that clarifies the nature of the relationship between strategic learning and internal marketing. Expectations suggest that organizations embracing a philosophy of strategic learning are more capable of developing their internal environments and fostering employee satisfaction and productivity, which in turn reflects positively on overall organizational performance.
The research recommends integrating learning processes into managerial and marketing plans, providing continuous training opportunities, and promoting a learning culture within the workplace to ensure alignment between organizational goals and employee needs.
Keywords: Strategic Learning, Internal Marketing, Food Companies, Iraq.
How to cite this article: Mahmoud BI, Alkhafaji MA. The impact of strategic learning on the effectiveness of internal marketing in the general company for food products in Iraq. Int J Drug Deliv Technol. 2026;16(7s): 268-277; DOI: 10.25258/ijddt.16.7s.31
Source of support: Nil.
Conflict of interest: None