1Research Scholar, Department of Commerce, Vels Institute of Science, Technology and Advanced Studies (VISTAS), Pallavaram, Chennai, Tamil Nadu, India-600117.
Email: krishna_ve@yahoo.com
2Assistant Professor, Department of Commerce, Vels Institute of Science, Technology and Advanced Studies (VISTAS), Pallavaram, Chennai, Tamil Nadu, India-600117.
Email: shanthi.gkk@gmail.com
Gamification on e-commerce platforms increases impulsive shopping behavior by leveraging game-like mechanics such as rewards, badges, and social features to create emotional engagement, perceived fun, and a sense of urgency. Gamified systems offer clear goals, points, badges, and progress bars that provide tangible milestones, giving customers a sense of accomplishment and investment in the brand. Finally it concludes that in games, earning points or unlocking levels brings a sense of achievement and these elements are incorporated into experience a feeling of completion and success.
Keywords: Gamification Marketing, Sense of achievement, Points, Badges.
How to cite this article: Krishnaveni T, Shanthi V. Gamification marketing and sense of achievement. Int J Drug Deliv Technol. 2026;16(8s): 56-58; DOI: 10.25258/ijddt.16.8s.11
Source of support: None.
Conflict of interest: None